Seekho, the short-form learning platform making waves across the Indian edtech space, has raised $28 million in its latest Series B funding round, led by the Silicon Valley powerhouse Bessemer Venture Partners.
Key Highlights of the Funding Round
- Lead Investor: Bessemer Venture Partners.
- Other Participants: Goodwater Capital, Lightspeed Venture Partners, Elevation Capital, among others.
- Total Funding to Date: Approximately $39–40 million across all rounds — including an earlier Series A of $8M (led by Lightspeed) and a $3M infusion in March 2023.
- Founders: Rohit Choudhary, Keertay Agarwal, and Yash Banwani — steering the company since its 2020 inception.
What Makes Seekho Stand Out?
1. Bite-Sized, Vernacular Learning Content
Seekho delivers 3–5 minute videos in regional languages—including Hindi, Tamil, and Telugu, with Kannada and Bengali rolling out soon—to cover a range of practical topics like career growth, digital services, and building a social media presence.
2. Explosive Growth Metrics
- 25 million monthly active users
- Quarterly growth at ~60% .
- Simultaneously, similar growth in revenue and paid subscriptions has been observed.
3. Riding India’s Subscription Wave
The rise of UPI autopay has unlocked a $2.5 billion digital subscription economy in India, opening up new monetization avenues beyond traditional credit-card users.
4. AI-Powered Interactivity
Seekho plans to invest the new capital into AI-first solutions—from interactive learning journeys and personalized recommendations to hybrid formats that go beyond static videos.
- AI supports content moderation, clustering, and personalized delivery.
- Seekho will not replace expert creators with AI, but rather augment their productivity and provide richer learning experiences .
5. Expansion Roadmap
- Geographical: Planning to enter global markets within the next year or two
- Content Depth: Aiming to increase from 15 learning categories to 25–30, covering everything from finance and lifestyle to niche verticals like astrology
Why Investors are Excited
Anant Vidur Puri of Bessemer sums it up:
“The trifecta of India’s 800 million+ smartphone users, frictionless online payments, and the shift of all aspects of life onto digital platforms… now includes education, and Seekho is well-positioned to make it accessible.”
This reflects a growing belief in scalable, vernacular-first learning solutions—particularly ones leveraging AI to deliver personalized experiences.
The Road Ahead – What’s Next for Seekho?
| Initiative | What It Entails |
|---|---|
| Enhanced Content Formats | Interactive, hybrid learning videos powered by AI |
| Language Expansion | Adding Kannada, Bengali; targeting English users |
| Global Expansion | Strategic push into overseas markets |
| Scaling Subscriptions | Deepening engagement and monetization sustainably |
In Closing
Seekho’s $28 million Series B round marks more than just financial backing—it signifies confidence in bite-sized, AI-empowered learning tailored for India’s diverse audiences. As digital consumption and vernacular demand surge, Seekho is poised to elevate “Edutainment on Tap” for hundreds of millions—on purpose, not just on demand.
