Top 10 Email Marketing Tools for Better ROI
Despite the rise of new digital channels, email marketing continues to deliver one of the highest returns on investment (ROI) for businesses of all sizes. Whether you’re nurturing leads, promoting products, or engaging with subscribers, the right tool can make a big difference in how efficiently and effectively you reach your audience.
At Untold You, we’ve reviewed the top-performing platforms to bring you the Top 10 Email Marketing Tools for Better ROI in 2025. These tools are not just about sending emails—they offer automation, analytics, personalization, and integrations that help turn campaigns into conversions.
1. Mailchimp
Mailchimp remains one of the most popular email marketing platforms, especially for small businesses and beginners. Its intuitive drag-and-drop builder, pre-designed templates, and built-in automation make launching campaigns simple. With real-time analytics, audience segmentation, and an all-in-one marketing dashboard, Mailchimp helps users quickly adapt and scale their strategies.
2. ActiveCampaign
For advanced marketers looking to supercharge their email automation, ActiveCampaign is a powerhouse. It combines email marketing with CRM integration and machine learning to deliver tailored experiences across the customer journey. You can build complex workflows based on user behavior, helping increase engagement and drive conversions over time.
3. ConvertKit
ConvertKit is designed specifically for creators—bloggers, podcasters, YouTubers, and solopreneurs. It emphasizes audience tagging, segmentation, and simple visual automation, allowing users to send the right message to the right person at the right time. Its clean interface and focus on list-building make it a favorite among content-driven brands.
4. Brevo (formerly Sendinblue)
Brevo is a feature-rich yet affordable email marketing tool that also supports SMS marketing, chat, CRM, and transactional emails. It’s perfect for businesses looking for a multi-channel approach. With automation workflows, A/B testing, and a free tier, Brevo offers great value for small to mid-sized businesses.
5. GetResponse
If you’re looking for an all-in-one solution, GetResponse goes beyond email marketing. It includes webinar hosting, landing page builders, sales funnels, and automation tools. With AI-driven insights and customizable templates, it’s perfect for businesses seeking an integrated marketing ecosystem.
6. MailerLite
MailerLite is known for its simplicity, affordability, and effectiveness. Its minimalist design doesn’t compromise on functionality, offering automated sequences, landing pages, surveys, and pop-ups. For startups and budget-conscious marketers, MailerLite delivers high ROI without overwhelming features.
7. HubSpot Email Marketing
As part of the HubSpot ecosystem, its email marketing tool works seamlessly with HubSpot CRM, making it a robust choice for businesses focused on inbound marketing. You can personalize content, optimize subject lines, and monitor results in real time—all from a single platform. It’s ideal for businesses wanting tight integration between email and overall marketing strategy.
8. Moosend
Moosend provides an impressive mix of affordability and power. It features AI-driven automation, real-time analytics, and advanced segmentation. Whether you’re running a campaign for e-commerce or B2B outreach, Moosend’s dynamic personalization options can improve open rates and customer engagement.
9. Drip
Tailored for e-commerce brands, Drip specializes in creating behavior-driven, personalized campaigns. It integrates with major platforms like Shopify and WooCommerce to deliver timely and relevant emails that convert. With deep analytics and pre-built playbooks, Drip helps turn browsers into buyers.
10. Benchmark Email
Benchmark Email is built for growing businesses that want clean, mobile-friendly templates and easy automation. Its drag-and-drop editor, contact segmentation, and responsive design tools simplify campaign creation. It’s a solid choice for businesses entering the email marketing space with an eye on scaling.
Conclusion
At Untold You, we believe that a successful email marketing strategy starts with choosing the right tool. Each of these platforms brings something unique to the table—whether it’s advanced automation, affordability, creator-friendly features, or deep CRM integration. When used strategically, these tools can significantly boost your marketing ROI and help nurture lasting customer relationships.
Tip: Start with your goals—whether it’s lead generation, engagement, or sales—and pick a tool that aligns with your business size, industry, and customer journey.
