Top 10 Sustainable Fashion Brands India 2025
Fast fashion may be convenient, but it comes at a hefty cost to the planet. The textile industry is one of the most polluting sectors globally, with overproduction, chemical dyes, and unfair labor practices adding to the crisis. In response, sustainable fashion has taken root in India—offering style with substance, ethics with elegance.
At Untold You, we believe that what you wear should reflect not just your taste, but your values too. That’s why we’ve compiled a list of the Top 10 Sustainable Fashion Brands in India that are changing the way we dress—one eco-friendly outfit at a time.
1. B Label by BOHECO
Backed by the Bombay Hemp Company, B Label uses hemp fabric that is naturally pest-resistant, UV-protective, and highly durable. Their clean silhouettes and earthy tones cater to modern Indian minimalism.
Why It Stands Out:
- Uses hemp, one of the most sustainable crops
- Stylish, breathable, and biodegradable
Explore: www.boheco.org
2. No Nasties
A pioneer in India’s slow fashion scene, No Nasties makes 100% organic, fair trade, and vegan clothing. Their transparent sourcing and carbon-neutral operations make them a go-to for conscious shoppers.
Popular For:
- T-shirts, dresses, and loungewear
- Zero-plastic packaging
Website: www.nonasties.in
3. Suta
Suta merges traditional Indian textiles with a modern aesthetic. They work directly with weavers and artisans, ensuring fair wages and preserving craft heritage through their soft, breathable sarees and blouses.
Why It Matters:
- Empowers Indian artisans
- Uses handloom fabrics and sustainable dyes
Shop: www.suta.in
4. The Summer House
Based in Bengaluru, The Summer House crafts garments from organic cotton, banana fiber, and Econyl (recycled ocean plastic). Their designs are timeless, elegant, and perfect for everyday luxury.
Key Features:
- Thoughtful supply chain
- Limited, made-to-order collections to reduce waste
Website: www.thesummerhouse.in
5. Okhai
An initiative by Tata Chemicals Society for Rural Development, Okhai celebrates hand-embroidery, mirror work, and tie-dye from Gujarat’s craft clusters.
What’s Unique:
- Empowering over 1,000 women artisans
- 100% handcrafted and eco-conscious
Visit: www.okhai.org
6. Maati by Neha Kabra
Maati creates capsule wardrobes from natural fabrics, using azo-free dyes and minimal water. The brand stands for slow fashion that tells a story through every stitch.
Highlights:
- Custom tailoring available
- Transparent production process
Explore: www.maati.in
7. Nicobar
While not entirely sustainable, Nicobar is making conscious efforts by reducing plastic packaging and introducing organic collections. Their Indo-contemporary designs are ideal for the fashion-forward urban Indian.
Why It’s Included:
- Style meets sustainability
- Accessible luxury fashion
Website: www.nicobar.com
8. Upasana
Headquartered in Auroville, Upasana is a holistic fashion brand that combines design with social responsibility. Their projects support farmers, weavers, and disaster-hit communities.
Focus Areas:
- Organic cotton and natural dyes
- Community-based design innovation
Learn More: www.upasana.in
9. Forty Red Bangles
This eco-luxury brand blends Indian craftsmanship with a global aesthetic. From upcycled saris to organic cotton dresses, their pieces are chic, conscious, and curated.
Noteworthy Points:
- Upcycling textiles
- Women-led and socially driven
Browse: www.fortyredbangles.com
10. Doodlage
Possibly India’s most famous upcycling brand, Doodlage creates fashion from factory waste, post-consumer clothing, and deadstock. Their pieces are edgy, urban, and full of personality.
Standout Features:
- Waste-to-Wear collections
- Packaging made of recycled paper
Shop Now: www.doodlage.in
Why Sustainable Fashion Matters in 2025
According to a UN report, the fashion industry accounts for 10% of global carbon emissions and 20% of wastewater. Indian consumers are now waking up to the environmental and ethical impacts of their clothing choices.
By choosing sustainable brands, you support:
- Ethical labor practices
- Water and energy conservation
- Reduced plastic and landfill waste
Final Words from Untold You
Fashion can be fabulous without being fatal to the planet. These sustainable fashion brands in India offer the perfect blend of aesthetics and ethics—allowing you to express yourself while caring for the Earth.
Ready to upgrade your wardrobe consciously? Explore more eco-friendly tips and lifestyle choices at Untold You.
