Top 10 Viral Campaigns in India 2025
In 2025, India’s digital landscape experienced a surge in creativity as brands, creators, and movements launched impactful campaigns that resonated deeply with their audiences. These campaigns broke the internet not just with numbers, but with emotional impact, innovation, and cultural relevance. Here are the Top 10 Viral Campaigns in India 2025 that truly stood out:
1. Tata Tea’s #DeshKeLiyeJaago Again
Tata Tea brought back its iconic “Jaago Re” campaign with a modern twist, encouraging young Indians to vote responsibly in the 2024 general elections. The campaign used immersive short films and social media engagement tools, going viral on Instagram Reels and YouTube Shorts.
2. Fevicol’s #NoSeparation Ads During IPL
Fevicol humorously played on the idea of “unbreakable bonds” during IPL 2025. Their quirky, meme-friendly clips tied the emotion of cricket fandom to brand loyalty, generating millions of shares and recreations across platforms like X (formerly Twitter) and Instagram.
3. Swiggy’s “Delivery Dads” Campaign
Swiggy launched a heartwarming Father’s Day campaign that featured real delivery partners who balance fatherhood and work. The raw, documentary-style clips humanized the delivery workforce and earned widespread appreciation.
4. Zomato’s AI Food Mood Detector
Zomato used generative AI to suggest meals based on users’ mood selfies. The fun feature, mixed with influencer shout-outs, made it a viral sensation—boosting app engagement by over 30% during the campaign month.
5. Nykaa’s #UnfilteredMe Movement
In a powerful move against unrealistic beauty standards, Nykaa collaborated with over 100 creators to show their raw, makeup-free selves. The campaign sparked an online trend with millions of users joining in.
6. Modi Government’s “Digital Desh 2.0” Initiative
As part of India’s digital governance push, this public campaign used engaging animations and celebrity influencers to simplify concepts like AI integration in governance, making it a hit among Gen Z and the startup community.
7. CRED’s “90s Icons Go Digital” Series
CRED brought back ’90s legends like Govinda and Juhi Chawla to promote digital credit behavior. With humorous twists and nostalgic storytelling, it turned into meme gold and trended for weeks.
8. Durex India’s #IntimacyUnlocked Campaign
With a bold and mature message, Durex launched a digital-first campaign focusing on emotional intimacy and consent. It partnered with relationship influencers and therapists, receiving praise for being progressive and sensitive.
9. Amul’s Climate Crisis Cartoons
Amul shifted its famous cartoon campaigns towards sustainability. Their witty takes on real climate issues—from heatwaves to water scarcity—went viral on LinkedIn and educational platforms, making “Amul Girl Goes Green” a trend.
10. Tanishq’s #EvolvingTraditions Series
Tanishq launched a web series celebrating diverse Indian weddings—interfaith, LGBTQ+, and regional. The bold storytelling and beautiful visuals led to massive engagement and conversation about inclusivity in Indian culture.
Final Thoughts
The viral campaigns of 2025 in India were not just about going big; they were about going bold, real, and relevant. Whether touching hearts or sparking debate, each campaign in this list proved that storytelling—when done authentically and creatively—can still rule the digital world.
As we move into the latter half of the decade, brands are likely to blend tech, emotion, and purpose even more closely. At Untold You, we’ll keep tracking how these narratives shape the next generation of culture, consumption, and communication.
