Gen Z’s Favorite Brands in 2025
Gen Z is not just a consumer group—they are trendsetters, critics, and creators shaping the future of business. In 2025, they demand more than just products. They want experiences, authenticity, ethics, and tech-savvy convenience. Whether it’s a mobile app or a hoodie, every brand on their radar needs to stand for something and move at digital speed.
Here are the top brands winning Gen Z’s hearts (and wallets) across India in 2025.
1. Nykaa
From skincare to streetwear, Nykaa has become the go-to destination for Gen Z beauty. Its pop-culture campaigns, influencer collabs, and gender-neutral beauty lines are helping it dominate both offline and online.
2. boAt
Affordable, stylish, and built for everyday use—boAt’s audio and wearable accessories are a huge hit. With new launches focused on gaming and fitness tech, it continues to appeal to India’s budget-conscious tech lovers.
3. Zomato
Zomato’s success goes beyond food delivery. In 2025, it’s about lifestyle convenience. With Zomato Gold 3.0, hyperlocal grocery, and late-night delivery streaks, the brand’s digital-first, meme-heavy marketing has Gen Z hooked.
4. H&M India
Blending affordability with style, H&M continues to be a staple in every Gen Z wardrobe. Its sustainability-focused Conscious line and fashion-forward Indian collaborations have strengthened its fanbase in metro and tier-2 cities alike.
5. Meesho
What started as a reseller platform is now Gen Z’s favorite low-cost shopping app. With quirky ads and trendy finds under ₹500, Meesho is where youth across India discover and buy fashion, accessories, and even home décor.
6. Netflix India
Streaming is second nature for Gen Z, and Netflix India remains on top. With shows and movies featuring relatable youth stories, regional languages, and creators-turned-actors, it blends local flavor with global quality.
7. Mamaearth
From face washes to baby creams, Mamaearth has earned Gen Z’s trust through its natural ingredients, cruelty-free messaging, and digital creator marketing. Its value-driven approach speaks directly to socially conscious young buyers.
8. Cred
What started as a credit card bill-paying app is now a Gen Z lifestyle hub. With experiential rewards, flash sales, and a sleek app design, Cred is redefining how the youth manage finances—and flex them too.
9. Uniqlo India
Uniqlo’s minimalistic fashion, great quality, and Japan-meets-India style has earned it a cult following. In 2025, their limited drops and collabs with Indian creators make it a quiet favorite among Gen Z urbanites.
10. Tinder
Yes, still. But in 2025, Tinder isn’t just for dating—it’s also about social discovery and real-world experiences. With features for friendship, networking, and curated hangout events, it remains embedded in Gen Z culture.
Why Gen Z Chooses These Brands
Gen Z doesn’t just shop—they align. They value purpose, transparency, and speed. Brands that speak in memes, stand for something real, and deliver seamless mobile-first experiences are thriving. Price matters—but values and vibes matter more.
To stay updated on youth consumer trends, check out Yuvaa Insights, a platform that dives deep into what Indian Gen Z is thinking, buying, and changing.
Conclusion
At Untold You, we believe in understanding the youth that shapes the now and the next. The brands loved by Gen Z in 2025 reflect their boldness, tech fluency, and need for meaningful connection. If your brand speaks their language—authentic, fast, and inclusive—you’ll earn not just attention, but loyalty.
