Top Crowdfunding Platforms for Indian Startups
In India’s dynamic startup ecosystem, securing initial capital is often the biggest hurdle for early-stage entrepreneurs. Traditional funding routes like venture capital and bank loans may not always be accessible to everyone. That’s where crowdfunding steps in—a modern solution that allows entrepreneurs to raise small amounts of money from a large number of people, usually via online platforms.
Whether you’re launching a tech innovation, a sustainable product, or a social enterprise, crowdfunding platforms can help validate your idea, build a community, and secure essential capital. In this blog, Untold You explores the top crowdfunding platforms in India that are helping startups turn their dreams into reality.
1. Ketto
Ketto is one of India’s most well-known crowdfunding platforms, primarily focused on social and healthcare causes. However, it also supports startup projects, especially those with a social impact angle.
Why Choose Ketto:
- Easy-to-use interface for beginners
- Strong donor community
- Useful for startups in the health, education, or social innovation sectors
2. Wishberry
If you’re an entrepreneur in the creative or cultural space, Wishberry is tailor-made for you. It’s one of the first platforms in India dedicated to creative projects—like films, books, art, design, and performance.
Why Choose Wishberry:
- Great for artists, filmmakers, designers
- Mentorship and project curation support
- All-or-nothing funding model ensures campaign seriousness
3. FuelADream
FuelADream supports both social and entrepreneurial causes and provides robust support to campaigners, including content creation and marketing tools.
Why Choose FuelADream:
- Strong backend support for campaigns
- Transparent fee structure
- Trusted by NGOs and product innovators alike
4. ImpactGuru
Similar to Ketto, ImpactGuru leans toward social causes and healthcare, but also provides space for startups in wellness, tech-for-good, and education.
Why Choose ImpactGuru:
- Powerful platform for causes that matter
- Global payment acceptance
- Medical, nonprofit, and startup project support
5. Start51
Start51 is one of the few crowdfunding platforms in India that focuses exclusively on startups and innovation. It allows product and service-based startups to showcase their idea and receive funding from backers.
Why Choose Start51:
- Startup-centric platform
- Pre-launch campaign tools
- Support for idea validation and MVP stage
6. Milaap
Milaap is widely used for fundraising in the areas of social causes, medical emergencies, and rural development. But it also welcomes social enterprises and purpose-driven startups.
Why Choose Milaap:
- Zero platform fees for some categories
- Trusted name in rural and social sectors
- Supports long-term engagement
Key Benefits of Crowdfunding for Startups
Crowdfunding is not just about money. Here’s how it can empower your startup:
Market Validation
When people back your idea, it’s proof of demand. Crowdfunding helps validate your business model before a full-scale launch.
Brand Awareness
Every campaign is also a branding opportunity. The more visibility you gain, the stronger your early brand presence.
Community Building
Backers are not just donors—they’re potential customers, evangelists, and long-term supporters of your venture.
Reduced Dependency on VCs
Crowdfunding gives startups an alternative route to raise funds without giving up large equity stakes early on.
Tips for a Successful Crowdfunding Campaign
- Tell a compelling story – Explain your mission and why it matters.
- Create a strong video pitch – Videos drive higher engagement and trust.
- Offer attractive rewards – Even simple gestures like shout-outs, early access, or discount vouchers can work.
- Leverage social media – Platforms like Instagram, LinkedIn, and Twitter are essential for campaign visibility.
- Keep your audience updated – Transparency builds trust and motivates more contributions.
Final Thoughts from Untold You
Crowdfunding is a game-changer for Indian startups, especially those in their early stages or operating in niche segments. By choosing the right platform and executing a focused campaign, you can raise not just money, but awareness, credibility, and a loyal community.
At Untold You, we believe every idea deserves a shot. Whether you’re building the next big tech product or working on a sustainable innovation, explore these crowdfunding platforms to launch your dream the smart way.
